Calling All Blondes: You Need Violet Shampoo

I’m a natural blonde. In the summer, my hair becomes lighter and a tad golden. I hate golden undertones. I occasionally go to the salon to achieve a more neutralized, ashier look but I always end up unsatisfied with an unhappy bank account. I thought, “I need a quicker process, a longer-lasting effect, and a pretty price tag all in one.”

I always knew about violet/purple shampoo but was hesitant to try it. I didn’t want to damage my hair or end up with purple hair! How does purple shampoo work? Let’s take it back to second grade… Purple is the chromatic opposite of yellow on the color wheel.. So a purple shampoo would help counteract the appearance of yellow undertones. When I say “purple” shampoo, I really mean quite a pigmented shade of purple.


I decided to overcome my fear of putting a crazy colored substance in my hair and give it a shot. After comparing many different reviews and end results, I decided on Fudge Clean Blonde Violet Toning Shampoo. Fudge came across highly recommended and was reasonably low in price: $22.91 on Amazon. This shampoo is an extremely dark shade of violet.. You can imagine how nervous I was to use it for the first time!


The recommended sit time in wet hair is 3-5 minutes. For the first time, I left it on for about 1 minute to test out the product on my type of hair. Depending on the texture and color of your hair, dyes can take to hair quicker or slower. I’ve used the product a couple of times since then and I’m extremely pleased with the result. Not only does Fudge help subdue the yellow undertones, it leaves my hair feeling luxuriant and replenished. Purple shampoo is a game-changer!

Tips & Tricks:

  • For your first use, I recommend using the product sparingly and rinse out quickly.
  • If you have light blonde hair, the shampoo can leave a tint of purple if left on too long so adhere to the directions! (Unless maybe you’re into that sorta thing)


xo, Carly


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